Biz/ed estore - More Information

More Information

Tourism -A Modern Synthesis
Author:	Stephen J. Page , Joanne Connell
Editor :	Thomson Learning
eISBN13:	9781844808434
No of pages :	576
Publish Date :	22 Apr 2006
Ebook/echapter Price:	£29.99

Overview :Tourism: A Modern Synthesis is the core textbook for tourism, focusing on the development and management of tourism in an international context. A strong business and management theme pervades the book reflecting developments in the teaching and content of modern courses.The book is based around the principles of management and includes case studies emphasising this theme. It can be used as a one semester text, but its coverage of a broad range of subjects make it a useful resource throughout a full degree course. The second edition has been completely revised, updated and enhanced to include all of the current issues in tourism such as the impact of terrorism and crime, epidemics and tourism, low-cost airlines, special interest tourism and includes many case studies from diverse and exciting tourism destinations. Comprehensive and up-to-date, Tourism, a Modern Synthesis is a real survey text for students following a degree in Tourism, Hospitality or Leisure, or doing a Tourism course as part of another degree programme.

View Sample Pages

The first chapter of this book is available to download free of charge: click hereto access. To buy further chapters, go to search

Click on an eBook format to add to cart.

Click on the logo to select.

Buy Print Book

TOC :PART I: UNDERSTANDING TOURISM. 1. Introduction to Tourism: themes, concepts and issues. 2. The evolution and development of tourism. 3. Understanding Tourism Demand. 4. Understanding the tourist as a consumer. PART II: UNDERSTANDING THE TOURISM INDUSTRY. 5. Understanding and managing tourism supply: an introductory framework. 6. Information Communication Technologies and eTourism. 7. Travel intermediaries - tour operators and travel agents. 8. Transporting the tourist. 9. Visitor Attractions. 10. Tourism accommodation and hospitality services. PART III: MANAGING TOURIST OPERATIONS AND COMMUNICATING WITH THE VISITOR. 11. Human Resource Management in Tourism. 12. Financing tourism operations (John Pinfold and Stephen J. Page). 13. Tourism and entrepreneurship. 14. The role of the public sector in tourism. 15. Marketing tourism. 16. Marketing Tourism Destinations. PART IV: THE IMPACT OF TOURISM. 17. Economic Impacts. 18. Social and Cultural Impacts. 19. Environmental Impacts. 20. The Challenge of Sustainability. PART V: TRENDS AND THEMES IN THE USE OF TOURIST RESOURCES. 21. Urban Tourism. 22. Rural Tourism. 23. Coastal and Resort Tourism. 24. Tourism in the less developed world. PART VI: MANAGING TOURISM ACTIVITIES. 25. Planning and managing the tourist experience. 26. Tourist health and safety: global challenges for tourism. 27. The future of tourism. Index.