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Economics 1e - Ch: 22 Frontiers of Microeconomics
Author:	N. Mankiw , Mark Taylor
Editor :	Thomson Learning
eISBN13:	9781408000434
No of pages :	18
Publish Date :	25 Jan 2006
Ebook/echapter Price:	£1.19

Overview :Economics is the UK and European adaptation of Greg Mankiw’s classic textbook, expertly adapted by Mark Taylor so as to be even more relevant to a UK and European audience. A major strength of the original - that the authors present economics from the viewpoint of a reader completely new to the subject – has been maintained. Research shows that the book appeals particularly well to the more applied, business-oriented courses. The conversational yet precise writing style is superb for presenting the politics and science of economic theories to tomorrow's decision-makers. The book stands out amongst all other principles texts by encouraging students to apply an economic way of thinking in their daily lives. Economics is written to provide students with a robust conceptual understanding of the subject using contemporary approaches to theory where possible. It follows the structure of the original book while reflecting European economic structures and institutions and adapting the language and cultural references for a European readership. In the first Part, the opening chapter sets out ten important principles, which are revisited throughout the text. The second chapter is an introduction to thinking like an economist and the third introduces interdependence and gains from trade. The following Parts cover microeconomics (19 chapters) and macroeconomics (15 chapters), with the latter Part preserving Mankiw’s trademark long run-short run approach. Economics uses the euro as the basic currency referred to throughout the book. Case studies, examples, In The News and For Your Information features largely refer to the European and UK economies. Major changes in content are evident in Chapter 12 on the taxation system , Chapter 29 on the monetary and financial system and in a new Chapter on common currency areas and European Monetary Union (Chapter 36).

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TOC :PART 1 INTRODUCTION 1. Ten Principles of Economics 2. Thinking Like an Economist 3. Interdependence and the Gains from Trade PART 2 SUPPLY AND DEMAND I: HOW MARKETS WORK 4. The Market Forces of Supply and Demand 5. Elasticity and Its Application 6. Supply, Demand, and Government Policies PART 3 SUPPLY AND DEMAND II: MARKETS AND WELFARE 7. Consumers, Producers, and the Efficiency of Markets 8. Application: The Costs of Taxation 9. Application: International Trade PART 4 THE ECONOMICS OF THE PUBLIC SECTOR 10. Externalities 11. Public Goods and Common Resources 12. The Design of the Tax System PART 5 FIRM BEHAVIOUR AND THE ORGANISATION OF INDUSTRY 13. The Costs of Production 14. Firms in Competitive Markets 15. Monopoly 16. Oligopoly 17. Monopolistic Competition PART 6 THE ECONOMICS OF LABOUR MARKETS 18. The Markets for the Factors of Production 19. Earnings and Discrimination 20. Income Inequality and Poverty PART 7 TOPICS FOR FURTHER STUDY 21. The Theory of Consumer Choice 22. Frontiers of Microeconomics PART 8 THE DATA OF MACROECONOMICS 23. Measuring a Nation’s Income 24. Measuring the Cost of Living PART 9 THE REAL ECONOMY IN THE LONG RUN 25. Production and Growth 26. Saving, Investment, and the Financial System 27. The Basic Tools of Finance 28. Unemployment PART 10 MONEY AND PRICES IN THE LONG RUN 29. The Monetary System 30. Money Growth and Inflation PART 11 THE MACROECONOMICS OF OPEN ECONOMIES 31. Open-Economy Macroeconomics: Basic Concepts 32. A Macroeconomic Theory of the Open Economy PART 12 SHORT-RUN ECONOMIC FLUCTUATIONS 33. Aggregate Demand and Aggregate Supply 34. The Influence of Monetary and Fiscal Policy on Aggregate Demand 35. The Short-Run Tradeoff between Inflation and Unemployment PART 13 EUROPEAN MONETARY UNION 36. Common Currency Areas and European Monetary Union PART 14 FINAL THOUGHTS 37. Five Debates Over Macroeconomic Policy